Should Yoga Teachers Be Marketing Themselves?

Is marketing Yoga unethical? Is it wrong to makeThere are many books on the benefits of Yoga, so
money by teaching Yoga classes? Is it wrong to bemy list is quite modest. Let's look at just one benefit
teaching Yoga as a career? In a "nut shell," theof Yoga. Would you rather have more pain or less?
answer is "no." How can you exist without making aPain is the relationship you never wanted. Once you
living?have pain, you only want to get rid of it.
The whole concept of Yoga teachers, refusingSome people gladly pay anything to get rid of pain.
money for their services, is absolutely ridiculous.So, now I ask, "Is Yoga still worthless?" The answer
Everyone, who performs a service of value, shouldis: Yoga is not worthless - of course not. Why would
be paid for it. Anything of value is worth something.you listen to anyone, who tells you so?
It is a fact that Yoga teachers spend a lot of timeTherefore, if you are a Yoga teacher, or thinking
and money on training.about becoming a Yoga instructor, marketing is part
What do Yoga teachers bring to their students? Let'sof the job. Whether we like it, or not, we market
look at a short list of examples: Happiness, tranquility,ourselves everyday. In fact, everyone markets
less stress, less pain, self-confidence, less anger,themselves at work, home, or play, so we may as
better physical health, improved emotional health, andwell do a good job of it.
better mental health.