| As the UK prime time television campaign ends its | | | | exercise to the buttocks by a further 28%, with the |
| first week on British TV screens, the nation is already | | | | hamstrings and calved receiving an 11% boost. |
| captivated by the apparent work out benefits of | | | | Whilst perfectly toned legs and taut bottoms will |
| Reebok Easytone Shoes, helped by the display of a | | | | certainly highlight the benefits of the Reebok |
| full 30 seconds of taught tight buttocks and perfectly | | | | Easytone shoes, putting the body off balance on |
| sculpted legs. | | | | every step could well cause foot and ankle problems. |
| The UK adverts feature a plethora of flesh, filmed at | | | | Reebok have countered this by adding extra stability |
| waist height, and has been designed for maximum | | | | to the shoe to prevent injury. The shoes feature a |
| visual impact. Rather than focus on the technology of | | | | rigid medial post which prevents torque, which is |
| the shoes, the Reebok Easytone shoes commercial | | | | increased by the pods on the soles. The medial post |
| clearly shoes what toning can do to the body. | | | | keeps Reebok Easytone shoes from twisting under |
| The campaign, which also features poster adverts up | | | | the pressure of walking and running. |
| and down the country is widely believed to be the | | | | The shoes also feature the Smoothfit design, which |
| most expensive television campaign ever produced | | | | offers a seamless inner to remove all potential |
| by a sports wear company, as Reebok attempts to | | | | sources of abrasion, and most customers agree, that |
| become the number one lifestyle fitness shoe. | | | | Reebok have produced one of the most comfortable |
| The shoes offer a way of incorporating a more | | | | shoes on the market. |
| intense workout into any daily routine, whether | | | | However as advised Reebok Easytone shoes are |
| jogging, walking or taking the kids to school. They | | | | fine for walking and jogging to add more value to |
| appeal to busy women who have not got the time | | | | exercise, however Reebok do not recommend that |
| for a dedicated gym session, and offer more of a | | | | the shoes be used in a gym workout, where the |
| workout without the effort. | | | | pods may actually work against the body and lead to |
| The key to the extra toning lies in the soles of the | | | | injury. |
| shoes, which feature instability pods using the | | | | Provided that they are used for light exercise, where |
| principles of the balance ball. Located in the major | | | | there are not heavy stresses placed on the feet, |
| weight bearing areas of the foot; the ball, heel and | | | | they are comfortable, supporting and will increase |
| toes, they create micro instabilities which caused the | | | | toning. Arch support is excellent, and the health of |
| body to be put off balance slightly. As with a balance | | | | the feet will not suffer. |
| ball, the muscles of the legs have to work harder to | | | | If you suffer from foot conditions such as bunions, it |
| correct the imbalance, adding more toning value with | | | | would not be a wise move to choose the shoes, as |
| an increased level of muscle activity generated. | | | | the imbalance they create could have a detrimental |
| Independent studies have demonstrated that | | | | effect on the condition. |
| Reebok Easytone Shoes will increase valuable toning | | | | |