| Natural Search engine ranking presence, on multiple | | | | are specialized search engines for a particular country |
| keywords, also requires significant knowledge of | | | | or language. If you have a local Yoga studio, do you |
| Search Engine Optimization (SEO). Although you are a | | | | have to be listed in a search engine on the other side |
| Yogi, you should look at SEO as a hobby because | | | | of the planet? For example: Let's say you teach |
| good and reputable SEO experts cost big money. | | | | Yoga in a suburb of Denver, Colorado and are listed |
| Therefore, stay away from SEO services that will | | | | in a Korean search engine. That's nice, but I doubt |
| "get you ranked with 12,000 search engines for | | | | you will get any walk-ins, from that listing, in your |
| $9.95." Those services will usually get your Yoga | | | | next Yoga class. |
| website "blacklisted," if they continuously submit | | | | Pay-per-click campaigns can get your Yoga business |
| every month. The search engines just ignore your | | | | a space on the front page of most search engines. |
| continuous submissions as SPAM. If you want to | | | | Google has more than half of all the internet traffic, |
| save significant money, and do some of it yourself, | | | | so their Adwords program, alone, is worth looking |
| buy a book which explains SEO in simplistic terms. | | | | into for a start. |
| One last point to bring up about SEO: There are only | | | | Here's an idea: Start your Yoga web site, or Blog, |
| a few search engines that you really need to submit | | | | ASAP (as soon as possible!), keep it running, and |
| to. Start with these: Google, Yahoo, AOL, MSN, Ask, | | | | expand when you grow. Do not get hung up on |
| Netscape, Dog Pile, and Alta Vista. | | | | perfection; that's what causes procrastination. If we |
| The above-mentioned eight search engines receive | | | | did that in Yoga, none of us would become Yoga |
| over 90% of all the traffic on the internet. Currently, | | | | teachers. |
| Google easily gets more than half of all the Internet | | | | I don't care if you're teaching Yoga in a cellar, barn, |
| traffic. Some statistics claim that Google gets over | | | | loft, garage, in the woods, at the beach, or just |
| 75% of all the web traffic. | | | | thinking about it. People won't know you are a Yoga |
| Yes, there are thousands of other search engines, | | | | teacher, if you don't announce it. |
| but what is their geographic reach? Many of them | | | | |