| A website can serve as a double-edged sword when | | | | your site that are specifically dedicated to education. |
| it comes to enhancing the image of your yoga | | | | A good educational website becomes a marketing |
| business. In many cases your website is the first | | | | tool in itself because it shows students that you |
| thing that your potential students see and in some | | | | have their best interests in mind and you want to be |
| cases it is the only representation of your business | | | | a continuous resource for growth in the yoga |
| they will ever see - so quality is important. The image | | | | industry |
| that your site presents and the perception it creates | | | | 3. Marketing Channel: Having a website and making |
| is critical. A website should serve three very | | | | sure your prospects can find it are completely |
| important functions for your business. | | | | different processes. Once a potential student arrives |
| 1. Source of Credibility: In today's Yoga market a | | | | at your site the website needs to be designed well |
| website has become an important representation of | | | | enough to do the job. If your site is not set up |
| credibility. In the past many people would ask 'if you | | | | properly or if you don't have the right message you |
| have a website' and in today's market it is often just | | | | could find those prospects fading away before they |
| assumed and the first question asked is 'what is your | | | | ever give you a chance to address any |
| website address?'. This means that there is an | | | | misconceptions or impressions they may have. |
| expectation that Yoga studios and teachers should | | | | Spending some time in the design-phase to do things |
| have a website and any yoga business without one | | | | right will help to ensure that you don't waste the |
| risks being perceived as unprofessional. There is a | | | | effort involved in attracting a prospect to your site. |
| saying that you only have one chance to make a | | | | The first and most important concept is that your |
| first impression and in today's market your website is | | | | site is not designed to sell your service. Many website |
| often the first point of contact a potential student | | | | owners make the mistake of trying to convince their |
| has with your business. Opinions of your business | | | | prospects that they can serve their needs with the |
| based on your website are being formed instantly | | | | content on the site. From a sales perspective, |
| once a someone visits the site. | | | | convincing a prospect of anything is the last step in |
| When it comes to a website, remember that 'More is | | | | the process and if the earlier steps of 'getting their |
| not better'. A simple, clean, informative website is | | | | attention' and 'developing interest' are not attended |
| very important. In order for a Yoga business to | | | | to, then prospects will rarely commit to your service. |
| grow, a business owner needs to invest time, money | | | | A website is designed to get attention and in some |
| and resources into it - and a professional website is a | | | | cases begin the process of developing interest. You |
| good place to start. Invest a little bit into your | | | | have approximately 15-30 seconds on average of |
| business by developing a professional website. Keep | | | | someone's attention once they hit the home page of |
| it simple, and not too flashy- make sure that it is | | | | your website. If you don't say something that |
| updated regularly because as your Yoga business | | | | prompts them to do something or take action, in |
| evolves your website and the content on it should | | | | most cases you will loose them. It's especially |
| evolve as well. | | | | important on the home page that there is minimal |
| 2. Educational resource: Your website can be a great | | | | text as to not overwhelm your prospective students |
| tool to keep your students updated on the changes | | | | with information and it should include an obvious |
| in your business and your schedule. A website can | | | | call-to-action such as a prominent link to 'Contact Us |
| replace hand-out materials, and with video and audio | | | | for more information' or a link to your schedule. If |
| you can provide even more sophisticated educational | | | | you are looking to develop a professional web |
| elements. You can link to articles on the Internet, add | | | | presence, WebFlexor Yoga specializes in helping Yoga |
| your monthly newsletter, and incorporate pages on | | | | Teachers and Studios succeed on the Web. |